3 Keys to Business Success from Frontline Source Group’s Founder and CEO

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Bill Kasko shares the secrets that have taken Frontline to the forefront of the permanent and temporary placement industry

If you do a Google search on “job staffing agencies,” you may be surprised at how many results you’ll get. Over six million! How’s that for a crowded industry!

Yet in this hyper-competitive field, our company, Frontline Source Group has managed to grow in size, reputation and influence. After ten years, 17 offices, and having placed thousands of good people in great temporary and permanent positions across the country, you might say we’ve reached the forefront of our industry.

What accounts for our business success?

Key to Success #1: People first, money second.

Sure. People are worried about the economy, and trying hard to make ends meet. This country still holds out the promise of rising up through hard work, and Frontline does our share to help people reach those goals.

And that’s just the thing. It’s people reaching those goals. They are at the center of our every effort. People first.

We’re in the people business. We’ve created a culture where people understand it’s important to work hard, but it’s also important to have the ability to go home at night, be with their families and enjoy life. Life is way too short.

Our culture, where you work hard but enjoy the rewards and benefits of personal relationships, personal growth, and time off – well, that creates a culture where people don’t want to leave. Our tenure rate is phenomenally high. Our staff is happy. And it trickles down. They make our clients happy. They treat them well… and that comes right back to us in a positive way.

It’s about people. The money comes later.

 Key to Success #2: Grow from within and grow some more.

This goes hand-in-hand with the first key to success above. When you keep your people happy, not only do they stay with the company, but they bring other, like-minded people in as well. These are people like themselves who are hard-working, great people to be around. These are folks who get the job done well and let their enthusiasm shine.

And we encourage that internal growth. We hire from within. We create career paths that take great rookies straight out of college and help them grow with the team. We train them, we let them know their value, and we let them know that as long as they give it their best, there’s a place for them on our team.

When you build a team from within – that team keeps on building. We started off really small and have grown organically with the strongest roots you can imagine with branches that are reaching for the sky.

 Key to Success #3: It’s not a race.

People often ask… “So, what’s your short term and long term plan?” To which we answer – this is not a race.

Of course it’s important to set some goals. We know what we want to accomplish this year. We have some goals for two years out, and we’re working toward achieving them.

But more importantly, we’re making sure that we stay true to our day-to-day mission… that we stay true to ourselves. We keep on making sure that our team is happy, growing and personally fulfilled. We make sure that it’s clear that it’s not me as CEO who makes this company grow. It’s each and every one of us. Every day. We’re not racing toward some superficial profit number with a finish line. We’re making a difference in people’s lives each and every moment.

What are your thoughts on the keys to successful growth? Please let us know below.

For additional information and help with your staffing needs, please contact your local office.

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Bill Kasko

Bill Kasko is President and CEO of Frontline Source Group, Inc which is headquartered in Dallas, Texas. Bill founded Frontline in 2004 and provides both temporary and direct placements for Technical Services, IT, Accounting/Finance, Oil and Gas Energy, HR, Medical and Administrative/Clerical positions. The company has grown from the original location in Dallas to over 24 regional locations throughout Texas, Tennessee, Colorado, Oklahoma and Arizona. In 2007, 2008, 2010, 2011, 2012, 2013, 2014 and 2015 The Dallas Business Journal named Frontline Source Group the #1 Best Small Company to Work for in Dallas Fort Worth. Dallas Morning News Top 100 Places to work in 2014. Frontline made the list for the Inc. 500 in 2013 and Inc. 5000 in 2014 and 2015. The only staffing agency in the US to be awarded the #1 Best Staffing Firm to Work for by the Staffing Industry Analysts two years in a row: 2014 & 2015. The SMU School of Business awarded the company with the Dallas 100 award for being one of the fastest growing companies in Dallas Fort Worth in 2008, 2009 and again in 2013. At the 2008 American Staffing Association Staffing World convention in San Diego, Frontline was honored as the leader in marketing communications for staffing agencies throughout the United States and received the 2008 ASA Staffing Voice Award for Excellence. Best of Staffing Client and Talent 2011, 2012, 2014 and 2015, presented by Careerbuilder.com and Inavero based on reviews from Clients and Candidates. Bill also hosted the first all Employment Talk radio show weekly on CBS radio in Dallas. Prior to starting Frontline Source Group, Bill was the IT Division Director with Robert Half International and Sapphire Technologies.

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