What is a Gig Economy or Uber Lifestyle? Follow this CEO Uber Project

Share Button

CEO to UberFor months now the talk has been all about the “Gig Economy” and the “Uber Lifestyle” but just what is this and how does it really work? Well follow along as I, Bill Kasko, President and CEO of the nationwide staffing agency Frontline Source Group, go undercover to see just how it works and just how easy it is to make a living in this Gig Economy!

For the next 30 days I am going to go undercover and become an Uber driver for 2-3 hours each day. I am going to walk you through the process of not only signing up but actually obtaining clients to drive to different locations in the Dallas Fort Worth area. Yes, I am the President and CEO of Frontline Source Group, a nationwide professional staffing agency and no I am not a professional cab driver. I have been a customer of Uber for years since they first entered into the Dallas marketplace. In my travels to our staffing agency locations around the country, I have utilized the services of Uber often and usually quiz the drivers about their experience with the company. You see as the CEO of a staffing agency our company works with individuals trying get them back to work or to find new career opportunities but the process is difficult to maneuver and never the same between two companies or individuals.  Uber and the Gig Economy is out to change that process and streamline everything within the process.  But does it work and does it last?  Those are just some of the questions I hope to uncover.

Signing Up

The first step in finding a new career in the marketplace today is to submit your application or resume to a company for review.  With Uber, well you just sign up!  For many individuals, or as they are called in the marketplace today, candidates, they submit their resume to a company for review, wait two or three days (sometimes weeks) for a response (if that comes), submit an application, then participate in a phone screen, and maybe if they get lucky are invited to the company for the in person interview. With Uber, you submit your first and last name, email address, cell phone number, answer a few questions about the age of your vehicle, agree to a motor vehicle violation background check, upload proof of auto insurance, and a copy of your drivers license and click submit.  So I started my journey by doing just that. I followed all of the above steps, uploaded and answered questions and clicked submit.  There where no crazy questions about putting a round peg in a square hole, no getting dressed up for the interview and spending hours in an office meeting, just submit.  No more than 30 minutes later I received my confirmation email:

You’re an Uber partner now
Congratulations William! Your account is active and you can start driving today. Download the app to start earning big!


Then I just entered my banking information, answered a few more questions for tax reasons and there you have it.  I was an official Uber driver after ten minutes and on my way to being a part of the Gig Economy!  Are you kidding me? Seriously, that is all I had to do to get a job and start working the same day?  Now I am sure there are some of you out there saying “but what if I do not have a car?”  Well Uber has solved that problem by partnering with a few car rental companies that offer individuals options to rent a car on a weekly basis.  It seems they have thought of everything but now let’s see what happens when I actually start working.

Sunday October 30, 2016

Bill Kasko Uber CEO Undercover Staffing Agency

My first Uber event…I logged in as active at 5:00pm central time and then I waited…..for 5 minutes and DING..an offer arrived!  Are you serious, already? Wow…what do I do?  I quickly accepted the challenge and off I went to pick up my first riders (victims as I really would like to put it because honestly I had no idea what I was doing let alone how to work the app correctly).  It took me almost 15 minutes to get across town to pick up the couple who just needed a ride to AT&T Stadium in Arlington to watch the Dallas Cowboys play; this was going to be interesting.  Off we went, small talk, told them exactly what I was doing, why and that they were actually my first Uber passengers (side note, do not do this in real life…pretty sure they wanted to jump out of the car and call total BS on my professional real life position).  After a 30 minute ride in traffic I safely delivered the couple to AT&T Stadium and clicked to end my trip, only to see that my total fare earned was $12.26….yes, that is correct.

Now this amount might sound bad but think what was only a 30 minute ride I actually made $24.52 per hour, less gas and wear on my car.  Now, the problem is that I was at the stadium and NO one was headed anywhere using Uber and oh yes…there must have been 100+ Uber drivers in the area.  My trip home generated $0.00 and took me almost 45 minutes due to traffic.  So to recap…first night 1.5 hours…..$12.26 but overall it was fun and the riders, well they were super nice.

I will keep a running tally of the total amount of time and money generated over the next 30 days.  My plan is to donate the money I raise from this experiment to HOPE Farm in Fort Worth, Texas.  This is a great organization that I strongly believe in and support 100%.   Please wish me luck, feel free to post comments or suggestions and let’s see how this all works out.


Read About Day 2

Share Button

Bill Kasko

Bill Kasko is President and CEO of Frontline Source Group, Inc which is headquartered in Dallas, Texas. Bill founded Frontline in 2004 and provides both temporary and direct placements for Technical Services, IT, Accounting/Finance, Oil and Gas Energy, HR, Medical and Administrative/Clerical positions. The company has grown from the original location in Dallas to over 24 regional locations throughout Texas, Tennessee, Colorado, Oklahoma and Arizona. In 2007, 2008, 2010, 2011, 2012, 2013, 2014 and 2015 The Dallas Business Journal named Frontline Source Group the #1 Best Small Company to Work for in Dallas Fort Worth. Dallas Morning News Top 100 Places to work in 2014. Frontline made the list for the Inc. 500 in 2013 and Inc. 5000 in 2014 and 2015. The only staffing agency in the US to be awarded the #1 Best Staffing Firm to Work for by the Staffing Industry Analysts two years in a row: 2014 & 2015. The SMU School of Business awarded the company with the Dallas 100 award for being one of the fastest growing companies in Dallas Fort Worth in 2008, 2009 and again in 2013. At the 2008 American Staffing Association Staffing World convention in San Diego, Frontline was honored as the leader in marketing communications for staffing agencies throughout the United States and received the 2008 ASA Staffing Voice Award for Excellence. Best of Staffing Client and Talent 2011, 2012, 2014 and 2015, presented by Careerbuilder.com and Inavero based on reviews from Clients and Candidates. Bill also hosted the first all Employment Talk radio show weekly on CBS radio in Dallas. Prior to starting Frontline Source Group, Bill was the IT Division Director with Robert Half International and Sapphire Technologies.

You may also like...

Leave a Reply